Apple has shifted certainly one of its iPhone executives to a brand new function in augmented actuality advertising and marketing.
Frank Casanova has been with the corporate for 21 years and has led iPhone advertising and marketing for wi-fi carriers since 2007. He grew to become Apple’s first head of promoting for augmented actuality this month, Bloomberg reported Monday, citing his LinkedIn profile.
Transferring such an skilled govt hints that Apple has main plans for AR, which overlays pictures and knowledge on high of the true world. CEO Tim Prepare dinner stated in 2017 that AR might find yourself being as big a deal because the iPhone. Apple is already working on a headset able to operating each AR and digital actuality know-how. Final summer season, Apple showcased its upgraded AR toolkit, ARKit 2.
Apple did not instantly reply to a request for remark.